We believe in creating beauty—not just with our jewelry but also in the world around us. That’s why we donate 10% of our profits to highly effective charities, including The Humane League, an organization recognized by Animal Charity Evaluators, Founders Pledge, and Giving What We Can as one of the most impactful charities for animals. (For other organizations we support, check our Give Back page.)
But you might wonder: why focus on animals when looking for the most effective ways to help?
The Sheer Scale of the Problem
It's hard to conceptualize the scale of suffering. Did you know:
- Trillions (that's millions of millions!) of animals endure horrific suffering on factory farms every year?1
- Standard practices include painful mutilations, chronic starvation, shocks from electric prods, and confinement so extreme that often animals can’t even turn around or stretch their limbs?
The Problem is Overlooked
Despite this unimaginable suffering, few people are working on helping. In fact:
- Animal protection receives only a minuscule fraction of charitable giving.2
- Only 3% of even these funds goes toward farmed animals, who make up over 99% of all domesticated animals.3
This gap in funding creates an incredible opportunity for those who want to have a big impact: effective, underfunded interventions that can reduce suffering for billions of animals at a minimal cost.
A Little Goes a Very, Very Long Way
It's amazing how far a donation can go!
For example, according to an independent study of The Humane League's corporate cage-free eggs campaign:
- $1 = 120 years: Each dollar donated can spare an estimated 120 years of intensive confinement for hens.4
- A better life: These efforts give the animals ability to walk around, spread their wings, and live with far less suffering.
And that's just one dollar! Think about how much even small donations can accomplish, if we give effectively — and don't overlook the suffering of animals.
Join Us in Creating a Kinder Future
That’s why we’re proud to support animal charities like The Humane League, a leader in creating real change for animals. Few organizations can match their ability to reduce suffering on such a massive scale in such a cost-effective way.
And we’re even prouder of you—our customers—who make this possible. Literally millions of lives will be better off because of purchases at Erin Morning & Co. Together, we’re not just funding change; we’re building a kinder world.
SHOP NOW TO MAKE A DIFFERENCE